Welp, the ratings are in. Trump’s first pre-Super Bowl interview managed to only pull in 12.2 million viewers, half of what President Obama’s did in 2009. It failed to come close to any of Obama’s subsequent pre-game interviews as well. From Variety:
President Obama’s first pre-Super Bowl interview, with NBC’s Matt Lauer in 2009, brought in an average audience of 21.9 million viewers in Nielsen’s final accounting. The half-hour of 2011’s Super Bowl pre-game coverage — which included O’Reilly’s highly anticipated interview with Obama — attracted an average audience of 17.3 million. In 2016, Obama’s interview drew 14.9 million; in 2015, 16.4 million; in 2014, 18 million.
“The closer to kickoff, the more people are already tuned in to the network. However, a difference of 9.7 million viewers is significant.”